Universal to Unleash Non-Stop Horror Upon Illinois

Universal Studios has North America theme parks in Florida and California. They are well attended and feature immersive experiences for popular movie franchises like Harry Potter, King Kong: Skull Island and Jurassic Park.

Universal Studios Park entrance

Immersive experiences are where theme parks are making their mark. Fans want to feel like they have been dropped into the middle of the world of those beloved characters. Universal is in the process of opening a new destination in Las Vegas called Universal Horror Unleashed.  Immersive Horror. Universal also announced plans to open an immersive horror venue in Chicago by 2027.

Horror Unleashed Las Vegas Hype Video

Universal Horror Unleashed Chicago will be situated in old warehouses (perfect!) across from the future Bally’s Casino that is planned for Chicago Avenue and Halstead. This will not be a seasonal hub of horror. Horror Unleashed will be a year-round venue.

The corner of Chicago and Halstead

Classic Universal horror characters like: Dracula, the Mummy, Phantom of the Opera, Frankenstein’s monster and others. Remember, Universal was the company that planned on building a horror movie universe. While that never gathered momentum, the immersive horror venues may just have staying power.

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Like the haunted house that never goes away Universal’s Horror Unleashed Chicago promises to make your heart race like the first time you experienced their characters and stories.