Black Friday is the biggest shopping day of the year. It's the day you are supposed to get the best deals, but are you? According to many retailers will raise the base price of items in advance of Black Friday, then advertise a sale price that was the same as the recently lower price.

Here are some tips to make sure you are getting the best deals:

Research and read reviews in advance, then use a deal aggregator site like The site lets you search by item to find the lowest advertised price.

Use this website: It’s a great tool to track price history over time. If you find a lower price in the past than what is being advertised, hold off. Odds are it will go back down in price sometime after Black Friday.

Check for Amazon lightning deals. Amazon says its holiday flash sales that come and go will be the lowest price on that item in the last 365 days guaranteed. But if you want alerts on those lightning deals, you need the Amazon app. Add if your desired item gets a price cut, you’ll get a notification on the app in real time.

And, hey - remember who hooked you up come gift giving time. *cough*

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