Big Price Increase Coming to Wisconsin Dollar Tree Stores

For the past few years, we've grown accustomed to paying $1.25 for items at the dollar store, following the first price increase between 2020 and 2021. Additionally, Dollar Tree introduced Dollar Tree Plus items in over 5,000 stores across the country, aiming to offer customers even better deals. I and many others enjoy browsing this section. However, it looks like we might face another price increase soon.

New 2025 reports have been saying that a small price jump will be happening again.

Nearly four years later, Dollar Tree may allegedly raise its prices again to $1.50. The rumor mills about this price hike have been swirling since 2024

Obviously, people aren't too excited about this. Others aren't too bothered since grocery prices have been rising everywhere. Some even say this won't happen at all. What do you think?

The Possible Dollar Tree Price Increase In Wisconsin

It may be more than just a rumor. During Dollar Tree's recent fourth-quarter earnings call, the company revealed plans for another price increase. The CEO stated:

"This year, in 3,000 stores, we expect to expand our multi-price assortment by over 300 items, with prices ranging from $1.50 to $7."

Looking ahead, Dollar Tree seems set to raise its prices, with items now starting at $1.50. The upper price limit will also increase to $7, exceeding the previous $5 cap. This change reflects the company’s ongoing shift in pricing strategy as it expands its range of multi-priced items. Shoppers can expect a wider variety of products at different price points, signaling a major departure from the store's traditional pricing model.

This has become a big talking point for a lot of the fans of Dollar Tree. Personally I see prices everywhere rising so I see the bind they are in.