These Two Car Colors Hurt Your Car’s Resale Value in Illinois

If you’re thinking about buying a new car in Illinois, you might want to think twice about the color. A new study found that blue and black cars lose their value the fastest, while white cars hold up best when it’s time to sell.

Dark Paint, Diminished Returns

Researchers from NexusMedia, using data from EasySearch, analyzed depreciation rates across ten of the nation’s best-selling models, including sedans, SUVs, and EVs. The study revealed that the average five-year depreciation has risen to 45.6% in 2025, up from 38.8% just two years ago. Electric vehicles are hit even harder, losing nearly 60% of their value.

Blue and Black Cars Drop the Fastest

Blue cars saw the steepest losses, dropping 27.1% of their value in five years — about $12,449 on average. Black cars weren’t far behind, depreciating 23.3%, or $10,804. Kelley Blue Book suggests upkeep could play a role. “Blue and black are two of the hardest colors to keep clean,” their report notes. Dirt, pollen, and scratches show up easily, making them appear older or less cared for to used buyers.

White Cars Hold Their Value Best

At the opposite end, white cars only lost about 18% of their value, or roughly $7,000 over five years. Silver and red also performed better than darker shades, falling around 21%. Experts believe lighter colors appear cleaner and newer for longer, giving them an edge when it’s time to trade in.

The Bottom Line

While mileage and maintenance have always mattered, this study shows paint color can make a $5,000 difference in your car’s resale price. For Illinois drivers weighing long-term value, white might just be the smartest shade to drive off the lot.

Get our free mobile app