While runners, planners and volunteers are prepping for the Bix 7 this month,Whitey’s Ice Cream is bringing back a flavor to pay homage to the road race.

Bix Mix honors the 45th anniversary of the Quad-City Times Bix 7, and the retirement of Race Director Ed Froehlich, after 40 years of service according to the QC Times.

Whitey's Ice Cream Bix Mix/Twitter
Whitey's Ice Cream Bix Mix/Twitter

The flavor is French vanilla ice cream with M&Ms, raisins, Spanish peanuts and chocolate chips, ingredients you might find in a common trail mix blend.

Originally introduced in 2003 for the 30th anniversary of the Bix 7, Bix Mix will be available during July at all Whitey’s stores and at special race events.

This is a race tradition I can sink my teeth into!

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