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Hy-Vee has launched a new membership program that gives exclusive deals to those who pay for their plus premium membership.

In a press release on Monday, Hy-Vee announced the launch of its new Hy-Vee Plus premium membership. This membership offers customers added savings and exclusive benefits and services both in-store and online.

The cost of the new plus premium membership is $99 per year.

Customers who purchase a Hy-Vee Plus premium membership will receive exclusive benefits such as,

  • Select monthly offers and coupons
  • Free Hy-Vee Aisles Online grocery delivery (a $9.95 per order savings)
  • Free Hy-Vee Aisles Online two-hour express pick-up (a $9.95 per order savings)
  • A personal concierge service
  • And more!

Customers who are currently enrolled in the existing $99 Hy-Vee Aisles Online membership program will automatically be upgraded to a Hy-Vee Plus premium membership at no additional cost. Additionally, customers who currently use the Hy-Vee Aisles Online service and do not have a Hy-Vee Plus membership can continue using the service as usual.

Randy Edeker, Hy-Vee’s chairman, CEO and president said in the press release,

“After listening to the evolving needs of our customers, we designed our Hy-Vee Plus premium membership. This membership is unlike any other program in the industry and blends our greatest services – both in-store and online – into an affordable experience that brings incredible value to our customers. Our membership offers additional savings on top of our already popular Fuel Saver + Perks program.”

Initial Hy-Vee Plus premium membership benefits include:

  • Additional Fuel Savings: Every time a member shops using their Hy-Vee Fuel Saver + Perks card, they can earn an additional 3-cent Fuel Saver reward on every in-store or Hy-Vee Aisles Online purchase, on top of any Fuel Saver rewards that customers can earn today.
  • Free Aisles Online Delivery: Members who shop Hy-Vee Aisles Online get free, unlimited standard grocery delivery on Hy-Vee Aisles Online orders, where available (a $9.95 per order savings).
  • Free Two-Hour Express Pickup: Members can enjoy free, unlimited two-hour express grocery pickup on Hy-Vee Aisles Online orders (a $9.95 per order savings).
  • Red Line Access/Concierge Service: Members will have exclusive access to “Red Line”, a designated telephone number available for premium members only, staffed by a team of Hy-Vee experts and personal shoppers.
  • Exclusive Monthly Deals & Offers: Every month, members can enjoy exclusive deals and offers across all areas of the store. For example in December, members will receive 20% discounts on DSW footwear, Joe Fresh apparel, in-store floral purchases and more. Members will also receive one free select item each month. For example in December, members will receive a free seasonal floral bouquet.

Customers can sign up to become a Hy-Vee Plus premium members at their local Hy-Vee or by visiting To become a member, customers must have an active Hy-Vee account. Customers can sign up for a free Hy-Vee account at

For those wanting to give a Hy-Vee Plus premium membership as a gift this holiday season, gift cards for the membership will be available to purchase at all Hy-Vee locations.

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