Think about what goes perfectly with your favorite butter burger. At Culver's, it could be those crispy fries. Or how about those thick-cut onion rings made from whole white onions, battered with a subtle blend of spices that l the onion's natural sweetness shine? 

Don't even get me started with the cheese curds. I've slid into a Culver's just to get a bag of those melty battered nuggets of goodness. And a shake. Shakes are so good paired with a juicy burger. Thank goodness Culver's isn't messing with any of those delicious items. But they are making a change that's causing a ruckus among loyal customers who have specific drink needs.

cheese curds
Culver's cheese curds-Culver's via Yelp photo
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It's the perfect pairing; burgers & a pop.

But why do they go so well together? Maybe it's the carbonation in the cola that makes the flavors more pronounced.

Perhaps it's the sweetness of the soda complementing the savory flavors of the burger. More likely than not, it's the tradition of cola and burgers being classic American foods.  

It's just what we do and you can't mess with tradition and expect to go unscathed.  

Yelp.com via Culver's
Yelp.com via Culver's
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What's the best drink to go along with your burger?

Why do we have a preference for one or the other?  Sure, "brand loyalty" can be influenced by advertising and marketing campaigns, but once a person latches onto a brand...it's super hard to get them away.

You may have grown up drinking a particular brand, so it has become associated with positive memories and emotional connections.


"CULVER'S PROUDLY SERVES COCA-COLA PRODUCTS" -Culver's website

Dang. Hit them with the "proudly serves".  Too soon.

The recent announcement that Culver's will be switching from Pepsi to Coca-Cola as their exclusive soft drink provider has caused a "fizzy" among customers and sparked a "carbonated" debate about brand loyalty and consumer preferences.

Culver's via Yelp
Culver's via Yelp
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The change has led to strong reactions from both Pepsi supporters, with some claiming that the switch is a "soda-pression" of their trust and others feeling like they got "pop-ped" in the jaw.

It's clear that this controversy has sparked a lot of emotions and has raised questions about the "pop-ularity" of branding and consumer loyalty.

Cola Wars Have Heated Up


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